Prime Highlights
- Maggi Malaysia and Kemas have joined forces to expand the Maggi Wanita Cukup Berani programme to women in rural and underserved communities.
- Five selected participants will receive RM5,000 in seed funding and eight weeks of mentorship to develop and launch their business ideas.
Key Facts
- Maggi Malaysia is a food brand under Nestlé Malaysia that runs entrepreneurship and skills-development programmes for women.
- The WCB programme has evolved from a culinary skills initiative into a wider entrepreneurship platform covering business management, digital marketing and financial literacy.
Background
The company, Maggi Malaysia, has joined hands with Kemas to develop an entrepreneurship initiative for women. The purpose of this programme is to encourage and empower women in rural areas through business training, mentoring and financial assistance.
Under the collaboration, the Maggi Wanita Cukup Berani (WCB) 4.0 programme will be implemented through Kemas’ nationwide grassroots network, allowing the initiative to reach a broader group of aspiring entrepreneurs. Women with business ideas can submit their proposals until the end of June, with five selected participants set to receive RM5,000 each in seed funding and eight weeks of mentorship.
The programme was recently introduced at the Pusat Kegiatan Masyarakat in Bandar Baru Klang during a community event organised by Kemas with support from the television programme Wanita Hari Ini.
Maggi Malaysia and Singapore business executive officer Ivy Tan Link Cheh said the initiative seeks to equip women with entrepreneurial and digital skills that can help them benefit from opportunities created by the growing digital economy. She noted that the programme provides practical support, mentorship and access to resources through collaborations with organisations including Google, TikTok and media partners.
Since its launch, the WCB programme has expanded beyond culinary training to become a broader entrepreneurship platform. It now covers business fundamentals, digital marketing and financial management to help participants build sustainable businesses.
Maggi aims to reach 10,000 women through the programme by the end of 2026, reflecting its long-term commitment to women’s economic empowerment.
Kemas director-general Datuk Mohd Hanafiah Man said the programme offers women an opportunity to improve their economic prospects and take meaningful steps toward building a stronger future for themselves and their families.
