Prime Highlights:
- Stephanie Shojaee, president of Shoma Group, is transforming the Miami-based real estate firm into a lifestyle-driven, design-forward brand.
- She champions female leadership, with over half of Shoma’s workforce comprising women, and an all-women marketing team she founded.
Key Facts:
- Under Shojaee’s leadership, Shoma Group has completed over $6 billion in real estate transactions and delivered more than 65 projects across South Florida.
- Her digital-first approach and personal brand strategy have grown her Instagram following to over 600,000, influencing the way real estate connects with buyers today.
Background:
Stephanie Shojaee is rapidly becoming one of the most influential voices in South Florida real estate, steering Shoma Group into a new era defined by design, digital visibility, and lifestyle-driven development. Now president of the nearly four-decade-old firm, Shojaee is reshaping a traditionally quiet industry by merging development with branding, storytelling, and bold public engagement.
Shojaee joined Shoma in 2013 as chief marketing officer, later becoming vice president before assuming the role of president in 2022. Her biggest mark on the company has been its brand reinvention. While developers often operate behind the scenes, she pushed Shoma into a digital-first space by elevating visual identity and customer experience.
“From the beginning, I wanted Shoma to evolve into a globally recognized lifestyle brand,” she told Forbes. “I trusted my instincts during a $300 million project launch, rebuilt the entire marketing campaign, and it became one of our fastest sellouts.”
Shojaee’s social media presence has also become a powerful business asset. With more than 604,000 Instagram followers and over 60 million impressions, her online growth unfolded naturally as she shared glimpses of her work and personal life, from job-site walkthroughs to global travel and Shoma’s branded private jet.
“People connect with people, not logos,” she says. “Attention creates opportunity when you use it intentionally.” That visibility opened the door to Bravo’s Real Housewives of Miami, where she recently debuted as a full-time cast member. “I don’t believe in lanes, I believe in vision,” she says. “I’ll walk a construction site in heels or stay up late reviewing design details. Every part matters.”
One of her signature priorities is reshaping workplace culture. After years of navigating male-dominated rooms, she made women’s leadership central at Shoma. Today, more than half the company’s workforce is female, including the all-Latina marketing team she built from the ground up.
“Surround yourself with women who want to see you win,” she says. “Empowered women don’t compete, they collaborate.” As Shojaee continues expanding Shoma’s footprint and brand influence, she stands as a new model of modern real estate leadership, one that blends strategy, style, storytelling, and fearless visibility.
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