Prime Highlights:
- Karelle Lamouche appointed as CEO for Europe and North Africa, overseeing Premium, Midscale, and Economy brands.
- She brings nearly 30 years of experience at Accor and is set to expand the company’s presence across the region.
Key Facts:
- Europe and North Africa account for about 40% of Accor’s global network with over 3,000 hotels.
- Karelle has previously served as Chief Operating Officer for the region and Chief Commercial Officer for the company’s main brands.
Background:
Karelle Lamouche has been appointed as Accor’s CEO for Europe and North Africa. She will oversee the company’s Premium, Midscale, and Economy brands, managing over 3,000 hotels in more than 40 countries, which make up about 40% of Accor’s global network.
Karelle brings nearly 30 years of experience within Accor, having previously served as Chief Operating Officer for Europe & North Africa and Chief Commercial Officer for the Group’s Premium, Midscale, and Economy brands.
Since joining the company in 1998, she has progressed from in-hotel positions, including General Manager, to global leadership roles across operations, marketing, communications, and commercial functions.
Karelle Lamouche said the region is the top travel destination in the world, with many different markets, languages, and cultures. She is excited to lead Accor’s business there, expand into growing destinations, bring fresh energy to well-known locations, and create new opportunities for hotel owners, staff, and guests while strengthening the company’s presence across the region.
Jean-Jacques Morin, Accor’s Group Deputy CEO, said Karelle has strong leadership experience across the company. She is well-suited to the role, helping hotel owners succeed while ensuring guests have great experiences and driving growth, innovation, and excellence throughout the region.
