Prime Highlights
- Revlon has appointed Ariadne Oliveira as Vice President of Marketing Innovation to drive global strategy and innovation in its professional haircare portfolio.
- The move is part of Revlon’s long-term plan to enhance competitiveness and expand its presence in the premium professional hair market.
Key Facts
- Oliveira brings over 25 years of global experience in brand transformation across beauty, food, and healthcare sectors.
- In her new role, she will lead marketing innovation for Revlon Professional’s women’s haircare and styling brands from the company’s Barcelona base.
Background
Revlon has appointed Ariadne Oliveira as Vice President of Marketing Innovation for its Global Professional Hair division, marking a significant step in the company’s plan to strengthen its position in the professional haircare market. Based in Barcelona, Oliveira will oversee innovation and strategic development across Revlon Professional’s women’s haircare and styling portfolio worldwide.
With more than 25 years of global experience, Oliveira has built a strong reputation in brand transformation across the beauty, food, and healthcare sectors. She led major revitalisation projects in Europe, the Americas, and Asia, boosting growth and strengthening brand identity in competitive markets. Her experience makes her a key leader in Revlon’s efforts to grow and modernise its professional hair business.
In her new role, Oliveira will drive growth for Revlon Professional’s premium hair brands. She will create marketing strategies that connect with different cultures, improve the brand’s story, and find ways to use new technologies in products and innovations. Her remit also involves improving brand relevance among global salon professionals and consumers.
Revlon’s leadership views this appointment as an important element of the company’s long-term strategy to reinforce its global presence in the professional hair sector. With rising demand for premium salon products, the company will innovate more, launch products faster, and build stronger ties with professionals and customers.
Revlon wants to focus more on high-value products where innovation and strong branding matter most. By hiring an experienced leader with global experience, the company aims to boost its competitiveness and grow its professional hair business.
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